A business’ reputation is often one of its most valuable assets but as a number of recent high profile examples demonstrate reputation is fragile and reputational damage can strike without warning and leave an indelible mark on the brand of the business causing significant long-term loss of value.
Damage to reputation can arise from a range of issues as diverse as social media use, product recalls, sensitive litigation, data security, regulatory investigations and criminal actions by directors and concerns over potential losses from reputation damage now very often exceed concerns over financial performance.
We understand these concerns and we deliver a reputation management solution which reduces risk exposure through the identification of critical reputational risks and the development and early implementation of a bespoke reputation risk management strategy.
We assemble multidisciplinary teams of our industry leading experts who work closely with clients to ensure they are prepared to immediately and effectively deploy this tailored strategy. This typically involves the identification of a crisis management hierarchy, the appointment of emergency response teams, the delivery of training and the conducting of trial runs.
If a reputational crisis strikes we work with management to oversee the implementation of the strategy, contain the damage as quickly as possible and advise on critical time sensitive legal requirements such as market announcements, regulatory notifications and law enforcement reporting.
Once the crisis has subsided we advise on the implementation of change in the business to restore value and ensure the risk of a repeat crisis is minimised.