Commercial Contracts

Our Commercial Group takes a keen interest in the day-to-day matters that affect the operation of your business and can help you with strategic and commercial decisions to make you more successful. We work with a wide variety of clients, from domestic and international corporations to entrepreneurs and family businesses.

We offer expertise in many areas including:

  • Agency and distribution
  • Buying and selling
  • Competitions and other promotions
  • Confidentiality agreements
  • Consumer matters
  • Franchise arrangements
  • Marketing and advertising
  • Outsourcing
  • Trading agreements

As a full service law firm, we can draw on the expertise of colleagues in other areas, such as our regulatory, employment, intellectual property, or tax departments. We also operate industry sector teams with specialist knowledge of financial services, retail, technology, communications, energy, construction, leisure & entertainment.

Most of all we are happy to be your sounding board for key business decisions. As a result of our extensive experience and industry knowledge, we are renowned for being proactive and so we will come to you with ideas that we think might help your business be more successful.


Recent significant experience includes advising: 

  • Bord Gáis Energy, an Irish utility supplier, on its sponsorship agreement with the GAA
  • Clarion Capital Partners, a New York based private equity firm, on its acquisition of Madison Logic, Inc, the global leader in account based marketing, on some intricate aspects of the transaction involving data protection and the use of data
  • Canada Life, one of Ireland's leading life, pension and investment providers, during its negotiations with MSG Life Central Europe GmbH in a €20m transaction
  • Digicel Limited, the renowned communications and entertainment company, on its agreement with ZTE Corporation, a telecommunications equipment provider, for the provision of telecommunication services within the Caribbean
  • DCC Healthcare Limited, a leading healthcare business, during its acquisition of Medisource Ireland Limited. Medisource Ireland Limited is a pharmaceutical procurement business. The William Fry Technology team advised on some complex aspects of the transaction involving intellectual property and licencing arrangements 
  • Starbucks on its franchising arrangements in relation to the Irish market as well as a variety of corporate and intellectual property matters.
  • Irish Times on the purchase and roll-out of its industry leading integrated content management system for all digital and print production as well as other commercial arrangements with its service providers.
  • Valeo Foods on various commercial and related matters including outsourcing and supply arrangements as well as its marketing activities and the management of its large and high profile brand portfolio.
  • DLRS, Ireland’s leading security print provider, in respect of the commercial arrangements relating to the development and roll-out of the Department of Social Protection’s Public Services Card and the newly designed Passports and Passport Cards. 
  • Horse Racing Ireland, the statutory body responsible for the overall administration of horse racing in Ireland, in relation to a number of large scale commercial arrangements with service providers.
  • Premier Lotteries Ireland on the contractual arrangements related to the operation of the new National Lottery licence, including the extensive negotiation and drafting of the services agreements with key suppliers, in particular in respect of the terminal and online operations.
  • Tesco Ireland in respect of a wide range of data protection, IT contracts, website matters, telecoms procurement matters and commercial contracts.
  • The Irish operator for Five Guys in respect of franchising arrangements and other commercial aspects of the roll-out of its first ever Irish restaurants. 
  • ResMed, the global manufacturer of products for the treatment of sleep disorders, on technology licensing arrangements in relation to its collaboration with Nintendo, the Japanese multinational consumer electronics company.

Athletes' Performance Data and Monetisation – Making Cents of It

The ever-increasing market for athletes' performance data raises crucial privacy and commercial issues. What is the current state of play, and who can use such data?

Dublin to Host the 2024 Europa League Final: ESG Considerations

The Aviva Stadium was selected to host the 2024 Europa League Final. We examine how UEFA selects its host cities through a sustainability and social responsibility lens.

Ronal-do's and Don'ts: UEFA Threaten Sanctions for Removing Bottles at Press Conferences

UEFA threatens sanctions for breaches of contractual sponsorship obligations in response to players removing branded bottles from press conferences at the Euro 2020 football tournament.

Setting the Bar – FBD Business Interruption Case Demonstrates the Importance of Policy Wordings

The Commercial Court recently found in favour of a number of publicans in a business interruption test case surrounding losses caused by the COVID-19 pandemic. In this briefing, our Commercial Contracts Group considers the learnings from the Commercial Court's interpretation of the policy wordings.

Vaccine supply row highlights the need to inject certainty into "best efforts" obligations

The row between AstraZeneca and the European Commission illustrates the complexities contracting parties can face when they agree to use "best efforts" to achieve a given outcome.

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  • The team have "excellent turnaround times and very good at explaining issues in layman’s terms. Very pragmatic approach which worked well." Legal 500 2020 
  • Clients appreciate the team's ability to explain complicated legal matters. "The lawyers were able to break down complex issues to help ensure that everyone involved fully understood," says one interviewee, who also highlights the lawyers' "clear, robust and commercially focused advice." Another satisfied clients adds that "their main strengths are their knowledge of our business and their instant availability when we need it,"says another satisfied client. Chambers Europe 2020
  • "Clients appreciate that the lawyers made an effort to get to know us, were practical, commercial, strong in negotiations and could explain Irish law in a clear way to US buyers. It has always been a pleasure to work with them," say clients. "The drafting is first class, they are good negotiators and their manner is conducive to getting the deal done." Chambers Global 2017
  • William Fry’s "proactive and resourceful team" was busy across sectors such as private equity, technology, pharmaceuticals and healthcare. Legal 500 EMEA 2017
  • "All the people there are exceptional - whoever you work with can take you through the whole process and you will be in excellent hands. There is remarkable strength in depth throughout the team." "Provides constructive and focused solutions. A strong firm that I'd happily work with again." Chambers Global 2016
  • Exceptional firm’ William Fry has industry expertise in technology, pharmaceuticals, healthcare, aviation and agriculture, among other areas. It advised IAG on the Aer Lingus takeover, led by Ken Casey, and also acts for private equity and venture capital firms such as Gordon Brothers. Legal 500 EMEA 2016 


David Cullen

  • According to Chambers Europe 2020, David has been described by clients as "pragmatic and has a strong technology interest, which aids immensely in his understanding and his advice." 
  • David Cullen impresses clients with his commercial IP practice, one of whom praises his "absolute excellence in IP law, coupled with his strong technology and business acumen."  Clients feel he is "deeply knowledgeable in the areas of privacy and technology." Chambers Europe 2017
  • Esteemed practitioner David Cullen "has really incredible experience in the area of technology and IP, and is cool, calm and pragmatic," say sources. "He has really incredible experience internationally and is cool and calm, with an extremely good understanding of the technology industry," say clients. Chambers Europe 2016

Myra Garrett

  • Described by market sources as "fantastic," Myra Garrett maintains a strong reputation for her corporate and M&A practice, assisting companies from a range of sectors with transactions and boardroom advice. "Her style is collaborative and engaging, and her approach is firm and decisive," says an impressed client. Chambers Global 2020
  • “Myra Garrett is excellent. She is very good at understanding the client relationship and managing it."  Chambers Europe 2020
  • Myra has been listed in the IFLR1000 Women Leaders 2019 which recognises a select group of 300+ lawyers who are the best female IFLR1000 Leading Lawyers working in their areas nationally.  
  • Myra Garrett is a "very experienced and capable lawyer" who has "a great reputation in the market," according to commentators. Clients say that Myra is "excellent because she is very deadline-oriented and very customer-friendly." She is well respected among peers and clients for her experience of assisting with M&A transactions, IPOs and public takeovers. Chambers Global 2018
  • Sources describe Myra as "hugely competent." She also has experience providing clients with corporate law advice. Chambers Europe 2017
  • Myra Garrett is a market-leading ECM lawyer, whose "experience is highly impressive. She has been through a large number of transactions, and has gathered experience on many fronts." Clients describe market leader Myra Garrett as "a very smart lawyer with good commercial focus." She has an extensive presence in the Irish transactional field, with outstanding activity on corporate mandates in the technology sector.  Chambers Europe 2016

Bryan Bourke

  • Managing partner Bryan Bourke has a wealth of experience in public and private M&A deals, as well as joint ventures and corporate reorganisations. "He is very strategic," says one client, who also reports that Bourke "dissects the question and comes up with the right answer." Chambers Global 2020
  • Bryan is admired by clients for his availability. Bourke is a well-known figure in the corporate and transactional market, advising asset managers and corporate finance advisers. Chambers Global 2019
  • Bryan is listed in Best Lawyers 2019 under 'The Best Lawyers in Ireland' for work in Capital Markets Law, Corporate Governance & Compliance Practice, Corporate Law and Mergers & Acquisition Law. 
  • Bryan Bourke is highlighted by clients for his "experience, gravitas and judgement." Chambers Europe 2017
  • Bryan provides clients with extensive experience of corporate issues, including a notable focus on large-scale M&A transactions. Clients admire his "ability to tackle complex issues, including extremely difficult negotiations with other parties. He is an extremely strong character with a huge reputation." Chambers Europe 2016

Stephen Keogh

  • Stephen has been ranked for his work in Corporate and M&A in Chambers Global 2020 and Chambers Europe 2020. He has also been ranked as 'Highly Regarded' in IFLR1000 2020
  • Stephen is a well-regarded practitioner whom sources describe as "very active in the market." Chambers Global 2019
  • Clients say: "Stephen is practical and constructive, explains things clearly and is a skilled negotiator." Chambers Global 2018
  • Stephen Keogh is  "superb". Legal 500 EMEA 2018  
  • Clients say he is "top-class: a great guy who does a great job." Chambers Global 2017
  • "Stephen Keogh has been extremely helpful at all times - he responds quickly to queries and is generally available if needed”. IFLR 1000 2017
  • "He has the highest integrity, and is bright, commercial, solution-focused and always gets results." Chambers Europe 2016 

Key Contacts

David Cullen Partner

Leo Moore Partner

John O'Connor Partner

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