William Fry has a deep understanding of the complex legal issues and commercial opportunities that arise for our clients in the sports and entertainment sector today.
National and international governing bodies, rights holders, social media platforms, sponsors, investors and clubs come to us because of the breadth of our expertise and our proven ability to deliver value through innovative and practical solutions.
Our proven sectoral experience coupled with our passion for sports, entertainment and service excellence means that you can trust us to deliver the legal solutions that matter to you and your organisation.
National and International Governing Bodies and rightsholders in Professional Rugby Union on corporate, commercial, governance, employment, data and contentious matters arising including IRFU, Six Nations, British and Irish Lions and World Rugby.
Global electronics, media, and entertainment multinationals, music fintechs, the Independent Music Publishers Forum and the Ivors Academy for Music on a suite of issues relating to their products, artificial intelligence (AI), the Metaverse in particular, copyright, data mining, and intellectual property such as trademarks, brand protection, licensing and royalties;
Pro 14 Rugby and the IRFU on significant investments from private equity house CVC Capital Partners Fund VII.
Tipperary GAA on the structuring of a multi-year sponsorship deal with Fiserv Inc.
Horse Racing Irelandon a wide range of matters as governing body to horse racing in Ireland including racecourse development, technology, sponsorship matters, media rights, tote/betting, internal governance and legislation, employment matters and disputes, financing, commercial conveyancing and boundary disputes.
Clients in stadium naming agreements including the RDS on all aspects of a complex multi-party long term stadium naming sponsorship agreement with a well-known European Champions Cup rugby team and a major world player in the insurance market and Aviva on intellectual property matters arising in respect of the naming rights arrangements at the Aviva Stadium (formerly Lansdowne Road).
Genesis Links Holding Limited advising on the acquisition of Seapoint Golf Course and the post acquisition operations.
Media/Entertainment Company in relation to entering a joint venture to acquire Ireland’s largest movie studios, including assisting with the design of the post-acquisition structure and advising on tax implications.
Social media platforms on online copyright strategy and issues arising from the transposition of the Digital Single Market Copyright Directive.
Leinster Rugby and Ulster Rugby and their professionally contracted players at disciplinary hearings for alleged on-field red-card offences and citations.
Tote Ireland on various matters relating to the provision of on-site gaming and betting services at Irish Horse racing venues throughout Ireland, and advising Betdaq’s key stakeholders on the acquisition of Betdaq by Ladbrokes.
Bord Gáis Energy, one of Ireland’s largest utility suppliers, on all elements of a high profile sponsorship deal, including intellectual property and commercial arrangements, to become the official sponsor of the GAA Hurling All-Ireland Senior Championship. We also advised this client on the naming rights of the Bord Gáis Energy Theatre.