Recently Boyce Shubotham, Head of the Employment and Benefits Group here at William Fry, hosted a breakfast briefing on the use of social networking sites by companies and their employees. The 130 attendees heard presentations by Catherine O’Flynn, an associate here at William Fry, and guest speaker Peter Cosgrave, a director of CPL Recruitment.

While Peter expounded the benefits of social media and recommended that companies embrace social networking to drive sales and promote their brands, Catherine advised employers to ensure they have social media policies in place to avoid any potential conflicts that may arise as a result of employees’ use of social networking sites both during and outside of working hours.

The breakfast briefing was part of our spring/summer 2012 breakfast briefing series. For those of you who unfortunately could not make it, keep an eye on our website where we will shortly be posting a webinar of the event.

Contributed by Catherine O’Flynn.

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