Welcome to our Food, Beverage & Agri-Business newsletter. In this edition we examine issues of key importance for the entire sector with a particular focus on reputation and brand management. Consumer confidence has been brought to the fore again as a result of the impact of the horsemeat controversy across Europe. In this context we look at how businesses can seek to ensure that they have the appropriate protections in place to safeguard their reputations.
For further information on any of the issues discussed in this issue, please call or email any of the ‘Key Contacts’ listed or your usual William Fry contact person.
Shane O’Donnell, Partner
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