The Advertising Standards Authority for Ireland has extended its current digital remit to include marketing communications on advertisers’ own social media profile pages and other non-paid-for online space under advertisers’ control.
The ASAI Code now applies to marketing communications in non-paid-for online space, under the control of the advertiser or their agent, including but not limited to advertisers’ own websites.
The ASAI has also released a Guidance Note outlining how this extension will be applied.
The new remit came into force on 2 January 2013. However there will be a three-month grace period where complaints will be investigated informally by the ASAI. Read the full article here.
Contributed by Leo Moore, Brian McElligott.
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