Leo Moore


+353 1 639 5152
leo.moore@williamfry.com vCard Linkedin

Leo is a Partner in the William Fry Technology & Commercial Contracts Group, specialising in technology, data protection and intellectual property law. 

Technology - He advises domestic and multi-national companies on digital transformation projects, outsourcing, software licensing and development, new technologies (including AI and NFTs), e-commerce, and strategic legal due diligence. 

IP - Leo provides strategic advice and assistance on complex IP matters and contracts, IP and tax structuring, IP protection and exploitation/licensing strategies, and brand management.  He counsels on and manages large IP portfolios for leading global and Irish enterprises; he is a registered Irish and European Trade Mark and Design Attorney.

Data protection - His extensive experience on data protection and cyber security matters includes advising companies in sectors such as Technology, Sport, Financial Services, and Food & Beverage on GDPR compliance programmes, marketing, international transfers, data breach and cyber incidents, and engagements with Data Protection regulators.

Leo is William Fry's Strategy Implementation Partner and is a co-lead in the William Fry Inward Investment and US Market groups.  He is a member of iTechLaw, INTA, SCL, IAPP and the Law Society of Ireland IP & DP Committee. 

A regular contributor of articles to publications, Leo has also participated in lecture programmes on data protection, commercial law and intellectual property including on the Law Society of Ireland’s Diploma Programme and its Professional Practice Courses.

Clients include:
  • Technology, sports, financial services, food & beverage and life sciences companies on data protection and GDPR compliance programmes
  • Major international US-based clothing and sports brands and global food & beverage companies on brand protection and enforcement including parallel imports and management of global IP portfolios and brands
  • Enterprises including financial services and utility companies, by providing strategic assistance on the commercial and legal aspects of major sporting sponsorship agreements and naming rights contracts
  • NFT platform provider and sports organisations on NFTs and new technologies
  • Leading global and Irish platform and social media providers on outsourcing and customer contracts, copyright matters and data protection.

Leo is a member of iTechLaw and of the International Trade Mark Association (INTA). He is also a registered Irish and European Trade Mark and Design Attorney.

"He has great insight when it comes to legal strategy and general negotiation," states one source. "He goes the extra mile to ensure he invests in relationships and builds a strong mutual understanding, as well as focusing on getting the job at hand done," notes another impressed interviewee. Chambers Europe 2021

One interviewee states "Leo stands out not only because of his knowledge of the market, but also his understanding of client needs. He is a pleasure to deal with, and he is smart and fastidious in achieving commercial solutions for us. Like me, my clients equally appreciate his insights and solutions orientated approach to cases and the top notch results they get."  Another says "I continue to be impressed with Leo's desire to learn about my business, learn with me on related topics and ensure our working relationship remains strong." Legal 500 EMEA 2021

"Leo is very personable and as a lawyer, he is very responsive, cost efficient and always finds practical and commercially oriented solutions to solve the client’s issues." Legal 500 2020

According to sources, Leo "is very responsive and always finds practical, commercially oriented solutions." Chambers Europe 2020

Leo Moore is recognised in Trademarks, Retail, Software and Technology in the 2019 edition of WIPR Leaders, which ranks the leading IP lawyers globally.

Leo Moore is a towering figure in the market, widely respected for his advice on transactional matters, as well as outsourcing, data protection and the commercialisation of new technologies. Enthusiastic sources describe him as "super personable, kind, friendly, easy to talk to and proactive about keeping in contact." Others say Leo is "very approachable and provides the required advice in a form which is easily understandable for all around the table. He is very commercial in his delivery and solution-oriented." Chambers Europe 2019

Sources describe Leo Moore as an “extremely smart lawyer” and appreciate that he is “responsive, easy to talk to and always clear about the next step.” He is praised for his handling of multi-jurisdictional patent licensing mandates and strategic IP advice. Chambers Europe 2018

Leo is "practical and diligent". Legal 500 EMEA 2018

"Leo is a "top-notch lawyer" who is noted for his expertise in the technology sector and is often called upon to manage large IP portfolios for prominent companies" according to Who's Who Legal: Trademarks 2018 

Clients in Chambers Europe 2017 says Leo is "easy to work with, very good at breaking down complex issues and provides clear advice", others identify Leo as "very responsive, astute and commercially savvy." According to Legal 500 EMEA 2017 Leo is described as ‘smart, sharp and incisive’.

Leo is named in World IP Review Leaders 2017.

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