- Dublin - Head Office
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Businesses invest time, energy and money in developing reputation and goodwill in their brands. Maximising brand power and protecting IP assets is at the forefront of commercial strategies for organisations of all sizes, from multinationals to start-ups, across all industries. All the while counterfeiting remains a global issue which can result in unsafe products, tarnishing of brands and reputational damage.
Our IP Team is the largest such legal team in Ireland. We have an unrivalled depth of experience and expertise in dealing with all aspects of brand and IP management, exploitation and protection. We can provide a “one stop shop” for all IP and brand management, protection and enforcement matters to prevent misappropriation and misuse, through our dedicated teams for both commercial and contentious matters. Our diverse experience covers employee and contractor theft of assets, counterfeiting and infringing goods. We work with clients of all sizes to develop clear commercial strategies and crisis management, covering all areas that may arise over the lifecycle of a brand or other IP assets from the development to prosecution, to protection, enforcement and exploitation.
Our dedicated IP team provides comprehensive solutions to both reduce the likelihood of risk to brands, IP and confidential information and to diminish its impact if such risk does materialise. Our team is on hand before, during and after a crisis to help organisations maintain the value of goodwill in their brands.
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Reputational challenges can strike any business at any time and the consequences of unsuccessfully dealing with these challenges can be severe and can potentially lead to the total and irreversible destruction of the business’ value. When a reputational crisis does strike management will very often be required to deal with critical reputational issues of which they have no prior experience. We have helped many of our clients prepare for and successfully navigate these challenges and whatever the reputational challenge our clients face we have the skills and experience to help.
The following are examples of our recent work:
We recently advised a multinational clothing giant in relation to the seizure of a substantial quantity of infringing goods with a very significant commercial value. We worked with the company to consider offensive strategies to prevent the goods being released onto the Irish market, which would have resulted in a devastating impact on the reputation of the brand.
We were on hand immediately to develop and implement a legal strategy as soon as the company became aware of the existence of the infringing goods. Actions taken included opposing the third party’s pending trade mark application; using our client’s existing trade mark as the basis for a cease and desist letter; the issuing of proceedings for trade mark infringement, passing off and a High Court injunction; engaging private investigators to track down the location of the goods; and liaising with the relevant state authorities including the Chief State Solicitor’s Office and An Garda Síochána in relation to search and seizure orders.
Our depth of counterfeiting experience and our breadth of service offering including our dedicated IP litigation team and full trade mark practice, combined with our experience in liaising with authorities, assisted our client in acting quickly to protect its brand and to ensure that the goods were not released onto the market.