Product Recall

A lack of an effective product recall plan can leave businesses exposed to potential financial loss

We are trusted advisors to many leading national and international manufactures, importers, exporters, distributors and retailers of premium brand consumer goods (including medical devices, pharmaceuticals, tobacco, motor vehicles, computers, clothing, food, beverage and agri-business).

Our Product Regulation, Liability & Recall team often works in tandem with foreign law firms as part of a global team providing regulatory and compliance advice for products (including ingredients and pre and post market launches), defending tort claims and overseeing product recalls and representing clients in inquiries concerning regulated products.  

Our team works closely with the Reputation Risk Management team and Food, Beverage & Agribusiness team providing strategic risk management advice and maintaining and protecting the good name and reputations of our clients during crisis situations including headline litigation. 

2Case Study

Our client, one of the largest producers of food in Europe instructed us to lead the food recall crisis plan which spanned over 70 countries globally following the accidental contamination of one of their food batches during processing. Our lawyers advantageously were already familiar with the company’s existing recall programme after having previously advised our client to review on a regular basis all traceability and supply chain policy procedure documents to ensure that in the event of a recall the company was in a position to react fast and effectively.

The expertise of our team, our ability to work across jurisdictions whilst coordinating large teams to deal with the necessary authorities led to a significantly reduced risk of danger to public health whilst protecting the brand reputation of the company.

Legal Professional Privilege

Protecting your reputation with legal professional privilege. Click here to read more.




Reputational challenges can strike any business at any time and the consequences of unsuccessfully dealing with these challenges can be severe and can potentially lead to the total and irreversible destruction of the business’ value. When a reputational crisis does strike management will very often be required to deal with critical reputational issues of which they have no prior experience. We have helped many of our clients prepare for and successfully navigate these challenges and whatever the reputational challenge our clients face we have the skills and experience to help.

The following are examples of our recent work:

  • Acting for a major financial institution in connection with the Oireachtas Banking Inquiry
  • Providing advice to various current and former executives of regulated financial institutions in connection with appearances at public hearings of Oireachtas Committees
  • Advising numerous clients on litigation readiness techniques such as the development and implementation of systems for the preservation and subsequent identification, collation and reproduction of large volumes of sensitive confidential data
  • Acting for a large professional services firm who suffered substantial financial loss as a result of the fraudulent activities of an employee of a firm engaged by our client to provide property services
  • Advising various regulated financial service providers on inspections, investigations and enforcement actions by the Central Bank of Ireland
  • Advising various public companies in connection with investigations by the Takeover Panel
  • Advising various clients in connection with audits and actions by the Data Protection Commissioner
  • Establishing and operating a highly confidential internal investigation into alleged criminal staff misconduct on behalf of a global software provider which involved the carrying out of sensitive interviews, the provision of advice in relation to disciplinary actions against senior employees and compliance with statutory law enforcement notification requirements
  • Advising private clients in connection with two separate cartel investigations by the Irish Competition and Consumer Protection Commission (formerly the Competition Authority)
  • Acting for various clients in relation to defamation proceedings
  • Acting in the first case to consider the law in Ireland relating to privacy, which is regarded as a seminal decision.

New EU Legislation to Help Tackle Food Fraud

New Official Controls Regulation to improve food traceability and restore consumer trust in the integrity of agri-food chain

Food Safety Law and the Defence of Due Diligence

How can business operators demonstrate due diligence in putting food on the market?

Food, Beverage & Agribusiness: Legislation Programme Spring/Summer 2017

Bills currently before the Oireachtas and Bills expected to be published

Product Recall: Major Threat to Profitability for the Food and Beverage Industry

Tips for minimising and effectively dealing with a food and beverage product recall

Food, Beverage & Agri Business E-zine - November 2013

Welcome to the winter edition of our Food, Beverage & Agri-Business ezine.

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Key Contacts

Laura Scott Partner

Richard Breen Partner

Fiona Barry Partner